company decides to improve customer service
and loyalty by offering on-going educational
seminars, complete with hands on training.
The product the company manufactures is
fairly complex with many different components.
They decide to do the training in the cafeteria.
The light coming in the windows of the cafeteria
serious washes out the images on the projection
screen. The screen, quickly setup by someone
from marketing or HR (whoever happened to
be available) is crooked and placed in a
corner of the room. The video projector
is placed quite close to the screen resulting
in a small picture that does not fill the
screen. The presenter (a real product expert)
decides to just "speak loudly"
so they wont need a microphone. The
customers think the seminar idea is great
and about 60 people show up!
If it is not feasible to have a room dedicated
for training, it is possible to set up a
multipurpose facility, as long as the specific
needs of the trainer are met. Install a
permanent screen in the ceiling. It can
be retracted to keep it clean and out of
the way when it is not in use. It should
be positioned in a way that optimizes the
image. Stay away from windows they
will silhouette the presenter and draw they
participants eyes away from the screen.
Install the video projector in the ceiling
where it will be safe, clean and secure.
It also means that the image can be optimized
for the screen. Consistency is a good thing!
Make sure everyone gets the same quality
of presentation time after time.
A simple wireless lapel microphone and the
proper speakers will make sure that everyone
present for the training session will hear
the message. Wouldnt you rather be
answering questions than repeating yourself
because someone could not hear you?
loyalty goes up due to the value of the
presentations. They are not distracted by
AV equipment that is hastily setup and does
not work. They see that a commitment has
been made to the customer. This system saves
frustration for the department that is charged
with AV equipment setup Many companies do
not have this resource available full-time
(if at all) and this room can be used on
a moments notice without any last
minute calls to "the AV guru"