company with various products to display,
predominantly computer based.
On screen displays for the products are
difficult to read due to relatively small
size, however the large computer monitors
take up significant display space.
Row upon row of computers and accessory
products is unappealing and contrary to
the desired look and professional image
of the company.
Various display "zones" are established
to focus on various product groupings. Large,
flat screen displays (only a few inches
thick) are used to increase functionality
and visibility while greatly reducing display
space. The new technology displays help
to position the leading edge vision of the
Clients are now able to
enter the presentation area to explore more
products (due to less wasted space). The
initial impact upon entering the area is
very high due to the high tech look, but
the simplicity of the operation and ease
of use for the customers helps increase
sales. Customers who are not intimidated
by the products feel at ease using them,
and have fewer purchasing objections.